Latest Sony Bravia ad featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
Advertising Agency: Nitro, London, UK
Executive Creative Director: Paul Shearer
Creative Director: Paul Shearer
Art Director: Jess Oudot
Copywriter: Matt Leach
Executive Producer: Laura Gregory
Producer: Jeremy McWilliams
Director: Paul Shearer
Production Company: Bang/Great Guns
Editor: Ted Guard @ The Quarry
The ad shot in the snowy Vosges Mountains showcases the hands free card of the new model in a stunning and humorous manner. In additional to other online and offline devices, through this funny web ad we intend to have a 360 degree campaign for the promotion of New Mégane as well as to generate word-of-mouth around the brand.
![NBA\](http://img.youtube.com/vi/BwJNuT9Ekjc/2.jpg "NBA\")
