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http://www.longtailb ook.co.uk offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music by Linkwood.
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In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.
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Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17, 2006)
http://www.haas.b erkeley.edu
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http://www.thirtyday challenge.com/tdc/da y27/ Add auto content on Wordpressdirect blog for long tail derivative keywords: http://www.thirtyday challenge.com/tdc/da y27/
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A two color cast-on based on the long tail cast on method . Useful for double knitting or casting on in pattern. The opposite color of course shows on each side of the work; a downfall for this cast on.